“Investing is too difficult! I’m not smart enough.” If I had a dollar for every time I heard that I’d be writing this post on the deck of Roman Abramovich’s yacht! I took some time to think over the reasons as to why so many people feel this way.
The first reason that I came to almost immediately are the images that are commonly broadcasted out to the general public from the financial services industry. Scenes of traders yelling at each other, two phones at their ear, while flashing exotic hand gestures dominated the popular perception of investing for decades. Now in the 21st Century these images have morphed into scenes of traders calmly sitting at a station of eight screens, each filled with numbers and graphs and newsflashes. These images overwhelm and discourage those who may be ready and willing to invest money on their own terms, and thus enlarges perceived barriers to entry into the world of investing.
After thinking it over a bit longer I then came to a much more substantive answer. There is a general misconception held by many of what investing really is. Investing at its core is putting aside money now, in order to return an excess to what you originally put down at sometime in the future. This requires no multi-tiered charts with layers of technical analysis, no Ph.D in physics, and no money manager you pay fees to.
The key to investing, which has been missed by so many brilliant people, is that you are in fact investing into a business. By buying a share of a company, you are buying a piece of the underlying business. No matter how commoditized the market has become, with double and triple (long/short) levered ETFs, this fundamental principle will always be true.
So what does that mean for you, the average investor? It means that you are in luck! The keys to making a good investment are thorough and holistic analysis of a company, and conviction. A holistic analysis of the company will make you familiar with not just its finances and projected growth, but of other aspects, such as cultural and environmental impact, perception, and internal culture, all very important to the health of the company. Conviction, which cannot be numerically gauged, is equally important. If someone after extensive research of a company decides to buy its stock, but has no conviction, they will almost always prove to be fickle. When adverse market conditions occur (and they will), they will be prone to dumping shares, even if the decline in price had nothing to do with the underlying business. More often then not, moderate dips in the price of a stock actually present a opportune time to buy more of the stock at a relative discount. By selling into a market full of sellers, you end up losing in the long run.
So why are the smartest people often the dogs of the market? It’s because the market within the last decades has smiled upon added complexity. There is an almost endless offering of financial products today. With more complexity comes more risk, with more risk comes higher potential rewards. Over the last several weeks the price of crude oil has taken a serious hit. In the midst of its decline, several traders I talked to mentioned that they planned on “fading” the market. Fading is contrarian trading strategy in which you sell in a rising market and buy in a declining market, it requires you to have an extremely high risk tolerance. Their big, grand thesis came from a series of technical analysis they had conducted on levels of support and resistance, as well as chart patterns and volume. Skeptical, I warned them not to ignore the macroeconomic and political factors regrading crude. Dismissing my objections, they decided to go big and invest in a triple levered crude ETF. A couple weeks went by and oil continued to drop, and several days ago they decided to cut their losses and sell out of their positions in the red more than 40%.
Were these people stupid? No! They are some of the smartest people that I know. However, sometimes people can be smart to their detriment, as they become enamored with their own theories and convince themselves of its inevitability.
If you want the best shot at being successful in the market, keep it simple! It takes time and dedication, and at certain times the market will test your mettle and determination. But if you do your homework, apply your principles, and hold to your convictions, there is a very good chance you could beat those who break their necks looking for the next wave of market momentum to ride. Work smarter, not harder!